The Reeperbahn Festival is one of the most important events in the German music industry, and one of the most popular music events in the club scene. In September 2022, our OOH campaign for YouTube Music was omnipresent when artists, promoters, bookers, and music fans came together in Hamburg.
We staged the music streaming service as a platform on which upcoming artists and established stars could be experienced and discovered. We raised brand awareness and closely linked YouTube Music with the ever evolving world of pop music by stating the claim “Where Music Grows” on digital spaces, on a centrally positioned giant poster in the festival arena, and on the individual channels of featured artists.
Brand Identity & E-Commerce